Affinion Group is a global leader in loyalty and engagement solutions. Their employee wellness program, Journey to Well-Being (JTWB,) recognizes that healthy employees are productive employees. This program provides tools and resources such as challenges, activities, and coaching to educate and increase awareness on all aspects of total well-being. The campaign is produced in four languages and distributed to global offices.
The LEAN GREEN Campaign encourages the manifestation of a greener workplace. The provocative headline serves as a call-to-action with a sense of urgency. The visual payoff is the planet as a ball. A responsibility is being tossed to us, and we should be very careful to catch it. As we take good care of the planet, we then pass it on to future generations in better shape than we received it.
Supporting content: Catch this! When each of us make even small Earth-friendly choices – Collectively we create a leaner & greener workplace. Let’s Lean Green and pass it on!
The campaign includes in-office posters, cafe table cards, elevator tip signs, lobby tv screens, coffee mugs, window decals, and seeded wrist bands.