Branding for the Affinion Group HR Mindfulness Program designed to achieve a greener workplace.
Capitalizing on the name LEAN GREEN, this logo concept conveys a simple yet powerful combination of the planet and a leaf. The latitude and longitude lines create the planet, and the natural shape that forms in the center is highlighted in green to create the leaf shape which represents the environmentally-friendly aspect of the program. The tilt of Earth’s access worked seamlessly to tie in the “LEAN” aspect of the name, allowing the name LEAN GREEN to follow the tilt which emphasizes that the entire logo is leaning.
The Lean Green campaign includes in-office posters, cafe table cards, elevator tip signs, lobby tv screens, coffee mugs, window decals, and seeded wrist bands.