Vertiflex® was looking to create a strategic and dynamic sales tool for their team to drive sales of the Superion® Single-Use Instruments. They looked to Ostro Design to bring this idea to life. We designed and produced a limited-edition Launch Kit filled with all the tools necessary to sell this revolutionary and unique product to spine surgeons. The box cover design concept portrays one of the instruments as a rocket to reinforce the launch theme. Inside, we included a slew of powerful tools – and for a little fun – various other single-use products to emphasize the value of the concept of single-use.
In addition, the Vertiflex® Superion® Comprehensive Sales Brochure is also shown here. There were many other components to the full marketing communications designed and produced, but are not shown here.
As a testament to the renowned success of Vertiflex® Superion®, Vertiflex, Inc. has recently been acquired by Boston Scientific!