This state-of-the-art, interactive, eco-friendly meeting and presentation facility at the Aetna headquarters in Hartford required a multi-phase launch campaign.
The campaign began during construction, addressing workplace noise issues with posters and a direct mailer targeting affected employees. Next, a series of teaser posters was produced to build launch date awareness and encourage advance conference planning. To further pique interest, an online video was created using architectural 3D fly-though simulations. Once the facility was completed, we planned and directed an extensive photo shoot, using the photos in the launch brochure as well as in an updated online video showing the actual workspace.
The Aetna Customer Center opened to rave reviews; it has become a corporate example of how to successfully build business relationships and encourage conversations that lead to innovative solutions.