Designed as "living wallpaper" to communicate the brand message to clients as they walked through the Aetna Customer Center, these two examples are the first and second installations of a 3-screen synchronized video experience.
This state-of-the-art, interactive, eco-friendly meeting and presentation facility at the Aetna headquarters in Hartford required a multi-phase launch campaign.
An integral part of the campaign to pique interest during construction was this online video created using architectural 3D fly-though simulations. Once the facility was completed, we planned and directed an extensive photo shoot, using the photos in an updated online video showing the actual workspace.
The Aetna Customer Center opened to rave reviews; it has become a corporate example of how to successfully build business relationships and encourage conversations that lead to innovative solutions.
As part of an Aetna sales presentation to Google, we designed and produced a video to introduce Aetna's single-point-of-contact health concierge concept. Appropriate to the culture of Google and Googlers, the video animation juxtaposed still key frame photography with illustrated backgrounds to produce an engaging, informative, and effective presentation.
Based on the success of the Google presentation, additional videos were customized for other customers and prospects such as Walmart and Home Depot. In addition, a cost-effective, generic version was created.
A series of animated online banner ads was designed and produced to promote various clinical specialties at UConn Health.
Two examples of interactive e-magazines that were designed to provide each company's employees easy access to more detailed information regarding health benefits during open enrollment periods.
Presenter's Journey is an interactive microsite created to help Aetna marketing professionals develop well-crafted presentations. It served as a DIY guide with plenty of valuable information and tips.
Working collaboratively with the Aetna in-house digital developer, we designed the look and feel, animation schemes, and provided design and artwork for the home page and first two landing pages. The microsite was designed with extensive animation and interactivity to be fun and engaging.
This animated PowerPoint presentation was created to introduce Aetna National Accounts’ new “Value Story.” Custom, conceptual illustrations were created to develop an engaging narrative. The presentation opened with an animated build of the four pillars of the value story. Subsequent slides drilled down into each component to flesh out detail. A sampling of slides is shown here.
When highly visual PowerPoint presentations are needed, we create decks with a clean, organized look and powerful and persuasive graphics.
An animated introduction was designed for this interactive microsite for use during finals presentations to UPS. Working collaboratively with the Aetna in-house digital developer, we designed the look and feel as well as animation schemes, and provided design and artwork for the complete intro for in-house development.
An animated introduction was designed for this interactive microsite for use during finals presentations to Nike. Working collaboratively with the Aetna in-house digital developer, we designed the look and feel as well as animation schemes, and provided design and artwork for the complete intro and all landing pages to Aetna for in-house development.
Canson has been making the world’s finest art papers in France since 1557. This website was designed to be clean and organized and easily navigated, to encourage exploration and discovery of Canson's extensive product lines.
Arches has been producing the world's finest art papers in France since 1492. (Yes, you read that right.) To introduce Arches Infinity, a digital brand worthy of its heritage, we designed and produced the launch effort, including a dedicated website. The site featured product information and specifications, as well as interviews with prominent artists in an animated gallery.
Launched as part of a new name and brand identity campaign, this redesigned website provided enhanced access to information and resources. Working collaboratively, we provided design and artwork for the complete website and designed animation schemes for the Radiation Center’s digital developer.
Pure Pilates adheres faithfully to the six principles of the true Pilates method – centering, concentration, control, precision, breath, and flow – to achieve stretch, strength and control. The Pure Pilates website was designed to be as clean, balanced, and engaging as the practice. Initially designed as a Flash site, it is currently under redevelopment as a responsive site. The intro video is shown here along with home and landing pages.