Affinion Group is a global leader in loyalty and engagement solutions. Their employee wellness program, Journey to Well-Being (JTWB,) recognizes that healthy employees are productive employees. This program provides tools and resources such as challenges, activities, and coaching to educate and increase awareness on all aspects of total well-being. The campaign is produced in four languages and distributed to global offices.
The LEAN GREEN Campaign encourages the manifestation of a greener workplace. The provocative headline serves as a call-to-action with a sense of urgency. The visual payoff is the planet as a ball. A responsibility is being tossed to us, and we should be very careful to catch it. As we take good care of the planet, we then pass it on to future generations in better shape than we received it.
Supporting content: Catch this! When each of us make even small Earth-friendly choices – Collectively we create a leaner & greener workplace. Let’s Lean Green and pass it on!
The campaign includes in-office posters, cafe table cards, elevator tip signs, lobby tv screens, coffee mugs, window decals, and seeded wrist bands.
Vertiflex® was looking to create a strategic and dynamic sales tool for their team to drive sales of the Superion® Single-Use Instruments. They looked to Ostro Design to bring this idea to life. We designed and produced a limited-edition Launch Kit filled with all the tools necessary to sell this revolutionary and unique product to spine surgeons. The box cover design concept portrays one of the instruments as a rocket to reinforce the launch theme. Inside, we included a slew of powerful tools – and for a little fun – various other single-use products to emphasize the value of the concept of single-use.
In addition, the Vertiflex® Superion® Comprehensive Sales Brochure is also shown here. There were many other components to the full marketing communications designed and produced, but are not shown here.
As a testament to the renowned success of Vertiflex® Superion®, Vertiflex, Inc. has recently been acquired by Boston Scientific!
Arches has been producing the world's finest art papers in France since 1492. (Yes, you read that right.) To introduce Arches Infinity, a digital brand worthy of its heritage, we designed a brochure with dramatic imagery reinforcing the richness of the product, coupled with powerful testimonials to its quality.
A series of true stories were used to promote the benefits of the UConn Health Emergency Department. The campaign included mallscape kiosk postings, color ads, elevator signs, and web banner ads.
This state-of-the-art, interactive, eco-friendly meeting and presentation facility at the Aetna headquarters in Hartford required a multi-phase launch campaign.
The campaign began during construction, addressing workplace noise issues with posters and a direct mailer targeting affected employees. Next, a series of teaser posters was produced to build launch date awareness and encourage advance conference planning. To further pique interest, an online video was created using architectural 3D fly-though simulations. Once the facility was completed, we planned and directed an extensive photo shoot, using the photos in the launch brochure as well as in an updated online video showing the actual workspace.
The Aetna Customer Center opened to rave reviews; it has become a corporate example of how to successfully build business relationships and encourage conversations that lead to innovative solutions.
Data-Mail is a full-service direct marketing firm and one of the nation’s largest full-service direct mail lettershop production facilities. This capabilities kit was targeted to major prospects and provided a comprehensive view of the company's total capabilities – including an updatable series of inserts detailing several direct marketing programs.
Ostro Design handled the entire project from concept development and copy through studio and location photography and printing. The finished kit, produced with six colors, metallic inks, foil stamping and a magnetic closure, delivered a unique and memorable experience to the recipient.
Canson has been making the world’s finest art papers in France since 1557. Three papers from the Canson Artist Series were chosen to target a younger "emerging artist" market. Each of the three ads was designed to appeal to younger consumers with a fun, quirky look and feel, and used artwork commissioned from three different artists to express the key benefits of the respective papers.
Affinion Group is a global leader in customer engagement products and services. This benefits enrollment guide was designed to help employees make the best benefits and health plan choices during open enrollment period.
Canson has been making the world’s finest art papers in France since 1557. These two promotional brochures were designed to introduce two new product lines to trade partners. New artwork was commissioned and art directed specifically for use in these brochures to demonstrate the high quality and versatility of the products. Content included detailed product and ordering information.
Canson has been making the world’s finest art papers in France since 1557. These two designs were presented to position and differentiate a "student" line, from the professional "artist" line. Clean and systematic design formats were developed to convey the paper type through artwork, display all specs, list all acceptable media, and accommodate information in three languages.
A unique and effective sales kit with a video slate was designed for Aetna National Accounts. The kit includes updatable content: a video slate with a series of pre-loaded video sales messages, a flip book, info card, and bookmark. The kit contents were contained in a heavyweight book-bound binder.
Quebecor is the Canadian leader in printing, telecommunications, entertainment, news media and culture. Healthy Imprints is an HR program created to educate Quebecor employees regarding important health-related topics. A series of newsletters and a calendar were created to help deliver the message to employees. Custom illustration created with cut paper was commissioned and art directed to communicate important concepts and increase readership and engagement.
Alphatec Spine pioneers innovations to improve spinal fusion. Alphatec Nexoss nanostructure bioactive matrix is a synthetic, bioactive scaffold engineered to support bone growth and successful fusions. This brochure was designed to introduce orthopedic surgeons to Nexoss, clearly communicate its attributes and explain the biotechnology behind it.
PureGen osteoprogenitor cell allograft contains a highly concentrated population of human stem cells capable of growing bone. This launch campaign included the logo design, a technical promotional brochure, B2B advertising to encourage trade show booth visits, and a patient guide to help surgeons inform their patients of PureGen's benefits.
Pegasus is a sophisticated medical device for use in spinal surgery that features a winged anchoring mechanism. This data sheet was designed to introduce this unique technology, focused on features and benefits. The logo design telegraphs the device’s key distinction, an integrated anchor, with the wings of the mythical creature.
Data-Mail is a full-service direct marketing firm, and one of the nation’s largest direct marketing lettershop production facilities. This campaign was created to keep existing and prospective customers informed about ongoing changes in regulations, trends, and services in the direct marketing industry, reinforcing Data-Mail's position as the expert in the industry.
The design included a series of 3-hole drilled mailers that could be added to the binder – building a valuable resource library for the recipient over time.
We created a comprehensive campaign of promotional materials for the national vocabulary competition. The campaign included a series of recruitment mailers targeted to teachers, designed to build excitement and enrollment for the program. In addition, study guides, venue posters, decals, customized signage for each state, and stage set graphics for the live events were included. The program culminated with the live national event moderated by Al Roker.
This pro bono project helps to bring happiness to many deserving children each year. The posters were designed to build awareness and recruit bikers throughout Nevada County, CA to bring unwrapped gifts to the rally. The campaign also included ads, t-shirts and buttons.
Nuovo Pasta has been producing chef-crafted, restaurant-quality pasta since 1989. The first series of packaging shown was developed for Nuovo’s launch into the mass-market/big box segment, with packages designed specifically for Costco. The design incorporates rich elements and carefully styled photos of the pasta to create an artisanal presentation not typically seen on the shelves of big box chains.
The second example shows Nuovo's gourmet market retail line, designed for upscale grocery stores such as Whole Foods.
One brochure in a series of communications designed to help employees make informed decisions regarding their medical plan choices during open enrollment period.
Trinity Evolution is a groundbreaking advance in bone grafting that delivers adult stem cells in a tissue matrix to promote bone growth. This brochure was designed to introduce orthopedic surgeons to Evolution and clearly explain its benefits, while reflecting the science that made it possible. Custom photography was art directed and shot on location and in the studio.
This capabilities brochure for the UConn Health Pat & Jim Calhoun Cardiology Center was designed and produced to promote their comprehensive, state-of-the-art care. All photography was art directed and shot on location.
A capabilities brochure for the UConn Health Carole and Ray Neag Comprehensive Cancer Center was designed and produced to communicate the compassionate care, promising research, and state-of-the-art treatments conducted there. Most photography was art directed and shot on location.
This UConn Health newsletter was designed to be inserted into regional newspapers to inform the market about a major expansion, including construction updates, as well as promotional information about a new outpatient care center and many new services.
Invitations promoting two different luncheon events geared specifically to women.
A simple announcement was mailed to introduce physicians and other health care partners in the referral area to a name change and a new identity for a trusted treatment provider.
A postcard campaign to promote UConn Health's successful Discovery Series lectures.
Two examples of 20 x 10 foot exhibit backdrops designed and produced to promote Aetna International (formerly Aetna Global Benefits) at health fairs and trade shows.
Vitasoy was a pioneer in bringing soy foods to the United States. We developed a comprehensive product brochure, an educational brochure, and an accordion-folded direct mail piece to provide consumers with inspiration in the form of recipes. All focused on the health benefits of soy foods and included grocery coupons to encourage trial. Trade and consumer ads – including one for shopping carts – were designed to showcase specific product benefits.
Royal Talens of Holland manufactures the world's finest artist paints, pencils and pastels. Two consumer ads were designed and produced; one for the collection of oil colors, and one to introduce van Gogh watercolors. A series of gift set packages was also designed for Rembrandt Acrylics and van Gogh Oil Colors in two sizes.
Under the Wire dramatizes the physical and psychological struggles of an aspiring jockey. To help sell the script, we designed and produced this cover, art directed and photographed at Aqueduct Raceway with a professional jockey and his nemesis: the scale.
Canson created a new product targeted to the art framing industry by mounting their famous Mi-Teintes® pastel drawing papers to archival board. To introduce the full line to framers, this campaign included a B2B ad and a direct mailer with swatch book and samples.
A selection of packaging designs for Canson, French manufacturer of art papers. The sampling includes covers for artist pad lines, photo corners, recycled papers gift set, blank journal cover designs, and merchandising label systems for scrapbooks and photo albums.
A joint venture by Barnes & Noble and Canson produced a collection of exquisite photo albums and blank journals. These products were marketed as high-end entries into an existing category. Each design incorporated a deep blind deboss and a foil-stamped illustration on supple, leather-like cover stock.
Canson has been making the world’s finest art papers in France since 1557. To rejuvenate merchandising, we designed and produced a system of paper rack headers and shelf labels: this is a sampling of some of the headers. Various artists were commissioned to create drawings on Canson products to be used as part of the designs.